> ## Documentation Index
> Fetch the complete documentation index at: https://docs.userjourneys.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating and Managing Experiments

> Set up interview experiments using a 6-step wizard with AI-powered prefill, custom questions, voice settings, and more.

An experiment is a configured interview that you share with users. Each experiment has its own [questions](/interviews/questions), settings, and collected responses.

## Creating an Experiment

You create experiments through a 6-step wizard.

<Steps>
  <Step title="Method">
    Choose how to set up your experiment:

    * **Prefill using AI** — Automatically generates interview questions from your website. Paste a URL and the AI extracts product context, then suggests relevant questions.
    * **Create manually** — Start with a blank experiment and configure everything yourself.
  </Step>

  <Step title="Research">
    Define your research goals:

    * **Research goal** (required) — Describe what you want to learn from this experiment.
    * **Respondent type** — Choose **Existing user** (interviewing your own customers) or **Discovery** (interviewing potential users or people outside your product).
    * **Additional context** (optional) — Extra details about who you're interviewing, such as user segment, role, or experience level.
  </Step>

  <Step title="Interviewer">
    Configure the AI interviewer's identity and voice:

    * **Name** — What the AI introduces itself as. Defaults to "Alex".
    * **Voice gender** — Male or Female.
    * **Voice age** — Any, Young, Middle, or Old.
    * **Interview languages** — Select from 32 supported languages.
    * **Voice selection** — Choose a specific voice per language.
  </Step>

  <Step title="Product">
    Provide product details:

    * **Experiment name** (required) — Internal identifier to organize your interviews. Not shown to users.
    * **Product name** (required) — Your product's name, used in the `{product}` placeholder variable.
    * **Product context** (optional) — Background information about your product that helps the AI ask relevant follow-up questions. Include what your product does, target audience, key features, and common use cases.
  </Step>

  <Step title="Content">
    Set up your interview questions and opening message:

    * **Interview questions** — Add, edit, and reorder questions by dragging. Each question has a text field, optional internal notes, and a dig deep toggle. See [Writing Good Interview Questions](/interviews/questions) for details.
    * **Opening message** — Customize how the AI greets users. Supports these placeholders:

    | Placeholder      | Replaced with            |
    | ---------------- | ------------------------ |
    | `{"{name}"}`     | Interviewer name         |
    | `{"{product}"}`  | Product name             |
    | `{"{question}"}` | First interview question |

    **Example:**

    ```
    Hey, I'm [name]. Thanks for joining — this will only take a few minutes. Let's start: [question]
    ```
  </Step>

  <Step title="Settings">
    * **Interview reward** (optional) — Text shown to users after completing the interview. Use this for thank-you messages or reward codes.

    **Example:**

    ```
    Thanks for your feedback. Here's 20% off your next purchase: FEEDBACK20
    ```
  </Step>
</Steps>

## Managing Experiments

Right-click an experiment or use the actions menu to access these options:

| Action                | Behavior                                                                                   |
| --------------------- | ------------------------------------------------------------------------------------------ |
| **Edit**              | Opens the experiment configuration page. Changes apply to new interviews only.             |
| **Pause / Activate**  | Toggle whether the experiment accepts new responses. Existing data stays accessible.       |
| **Rename**            | Rename the experiment inline without opening the full editor.                              |
| **Export interviews** | Downloads all interview transcripts as markdown files.                                     |
| **Delete**            | Removes the experiment and its associated ElevenLabs agent. Interview data is preserved.   |
| **Test**              | Opens the interview in a new tab in test mode — responses don't count toward usage limits. |
| **Copy link**         | Copies the production URL for sharing with real users.                                     |

<Warning>
  Editing an experiment doesn't retroactively change completed interviews. If you significantly change your questions, consider creating a new experiment instead.
</Warning>