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An experiment is a configured interview that you share with users. Each experiment has its own questions, settings, and collected responses.

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Creating an Experiment

You create experiments through a 6-step wizard.
1

Method

Choose how to set up your experiment:
  • Prefill using AI — Automatically generates interview questions from your website. Paste a URL and the AI extracts product context, then suggests relevant questions.
  • Create manually — Start with a blank experiment and configure everything yourself.
2

Research

Define your research goals:
  • Research goal (required) — Describe what you want to learn from this experiment.
  • Respondent type — Choose Existing user (interviewing your own customers) or Discovery (interviewing potential users or people outside your product).
  • Additional context (optional) — Extra details about who you’re interviewing, such as user segment, role, or experience level.
3

Interviewer

Configure the AI interviewer’s identity and voice:
  • Name — What the AI introduces itself as. Defaults to “Alex”.
  • Voice gender — Male or Female.
  • Voice age — Any, Young, Middle, or Old.
  • Interview languages — Select from 32 supported languages.
  • Voice selection — Choose a specific voice per language.
4

Product

Provide product details:
  • Experiment name (required) — Internal identifier to organize your interviews. Not shown to users.
  • Product name (required) — Your product’s name, used in the {product} placeholder variable.
  • Product context (optional) — Background information about your product that helps the AI ask relevant follow-up questions. Include what your product does, target audience, key features, and common use cases.
5

Content

Set up your interview questions and opening message:
  • Interview questions — Add, edit, and reorder questions by dragging. Each question has a text field, optional internal notes, and a dig deep toggle. See Writing Good Interview Questions for details.
  • Opening message — Customize how the AI greets users. Supports these placeholders:
PlaceholderReplaced with
{"{name}"}Interviewer name
{"{product}"}Product name
{"{question}"}First interview question
Example:
Hey, I'm [name]. Thanks for joining — this will only take a few minutes. Let's start: [question]
6

Settings

  • Interview reward (optional) — Text shown to users after completing the interview. Use this for thank-you messages or reward codes.
Example:
Thanks for your feedback. Here's 20% off your next purchase: FEEDBACK20

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Managing Experiments

Right-click an experiment or use the actions menu to access these options:
ActionBehavior
EditOpens the experiment configuration page. Changes apply to new interviews only.
Pause / ActivateToggle whether the experiment accepts new responses. Existing data stays accessible.
RenameRename the experiment inline without opening the full editor.
Export interviewsDownloads all interview transcripts as markdown files.
DeleteRemoves the experiment and its associated ElevenLabs agent. Interview data is preserved.
TestOpens the interview in a new tab in test mode — responses don’t count toward usage limits.
Copy linkCopies the production URL for sharing with real users.
Editing an experiment doesn’t retroactively change completed interviews. If you significantly change your questions, consider creating a new experiment instead.